Last Thursday, something bigger than words can describe started here at Firehouse. It’s an initiative born out of Mark’s belief that big ideas can make a difference, and that the power of prayer is, well, powerful – and can be life changing.
Anna Basso is a 16-year-old girl who lives in Dallas and whose family also [...]

In order for an idea to spread, someone has to do the spreading.
In the dark ages (ten years ago), the only way to spread your idea on a large scale was to do it yourself. This required large buckets of money and lots and lots of ads.
Today, clients get all sweaty thinking about how this [...]

I want to introduce you to something we’re very excited about here at Firehouse.
You see, we’re in the idea business. And we love what we do.
You may also notice (if you’ve seen our client list) that we have a great deal of restaurant experience. In fact, not just experience, but a real passion for the [...]

Last month I introduced this online version of the Firehouse tradition known as Champagne Thursday. So, I’m back again to recognize some terrific creativity out there and award one idea with this month’s virtual cork.
The first idea that caught my eye came from a creative team down at George Patterson Y&R in Australia. A writer [...]

After living here for several years, there’s two things I’ve come to appreciate. Good food and Southwest Airlines. The first is pretty easy to understand — Dallas restaurants are plentiful. And with Southwest Airlines, the prices are within my budget more often than not, making it nearly impossible to say “no” to weekend getaways.
I recently [...]

We recently sat down with a prospect for an informal capabilities meeting, and I noticed that most of the questions asked tended to center on production capabilities. And, while we certainly have a wide range of capabilities, I have to say it left me feeling like we were coming up short in their eyes [...]

I’d like to introduce you to a tradition here at Firehouse we call Champagne Thursday.
The last Thursday of each month we get the entire agency together and take a moment to celebrate the ideas and efforts that helped make the month a success. It’s a way to reinforce the kind of effort, attitude and output [...]

So, apparently Jeff Goodby isn’t happy with advertising award shows these days. In his recent Adweek article he says that agencies are becoming “irrelevant award chasers” and that the real measure of great creative work should be “fame”. You know, like has your Mom heard of it. Or would your cab driver’s eyes light up [...]