Entries Tagged ‘Insights’

Virtual explorers aren’t so good for RevPAR*

I love to travel. Sure, sometimes the anticipation and memory of a trip is better than the trip itself, but still, I love it. Even business travel to a good destination can be a real treat.
In a recent MediaPost article, Gary Leopold referenced two studies that could indicate future generations won’t share that love.
First, a [...]

Eat Out for a Change

I want to introduce you to something we’re very excited about here at Firehouse.
You see, we’re in the idea business. And we love what we do.
You may also notice (if you’ve seen our client list) that we have a great deal of restaurant experience. In fact, not just experience, but a real passion for the [...]

It’s not what you can do, it’s what you should do

We recently sat down with a prospect for an informal capabilities meeting, and I noticed that most of the questions asked tended to center on production capabilities. And, while we certainly have a wide range of capabilities, I have to say it left me feeling like we were coming up short in their eyes [...]

  
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