We’ve always been big believers that paid search coupled with a right display campaign makes sense for most brands, but just recently have we been able to add even more relevance to our client’s digital strategies thanks to search retargeting.
Until now, paid search has always been a pull medium with unknown amounts of inventory. The [...]
Firehouse and our client, Interstate Batteries, can claim a literal spot among Thanksgiving Day traditions this year when Interstate Batteries’ new commercial is aired during the Texas vs. Texas A&M game. How rich is this tradition you ask? These teams have played on Thanksgiving Day over 60 times in a rivalry that dates back to [...]
The Interstate team at Firehouse has been in Canada all week shooting TV spots for Interstate Batteries. Here are a few snapshots from the good, the bad and the weird. With stunt drivers, cars crashing and a race against time we had all the makings of an action thriller. And after two all-nighters, working from [...]
Firehouse is an idea-driven ad agency, and this is where we let out a lot of the stuff that lives in our heads. So read, play, comment and even challenge us, and hopefully we will all get a little smarter.
