I know that this is not exactly new, but have you seen this spot for Jameson Irish Whiskey?

I love it. Now, in the spirit of full disclosure, I really love gin more than scotch, and even after a visit to Scotland and the Glenkinchie Distillery, I have not developed the acquired taste for scotch like my brother. But, I got to tell you, as a novice, trying to distinguish the difference from one mossy, peaty glass to another is half the battle to acquiring the aforementioned taste. This work helps them stand out and I imagine gives people a personality they can identify with. At least enough to get them in the boat. Well done, credit for the spot goes to TBWA/Chiat/Day, New York. That work comes on the heels of a long standing word-of-mouth campaign that got them the growth they needed to eventually speak to a larger audience—thus the new (or relatively new) work.

Great piece of film. However, the print is weak and looks like an afterthought. Web presence looks like they repurposed an off-the-shelf techno widget and feels out of touch with the wonderful story telling foundation they have with John Jameson. So close and yet so far.

Next up, how about this idea:

Fun take on a product that has all the money in the world but a tough time getting people to pay attention. Not a lot of news in the “classic” part of this category. Yet they have given us a reason to pay attention and a reason to think happy thoughts. Credit and the cork go to Coca Cola and Definition 6. Well done.

Eager to hear what you think.