Entries Tagged ‘Marketing’

Why We Fight

I really hate the phrase “good enough.” It’s a quitter’s phrase and one that reeks of defeat. And while I can’t prove that it’s said out loud thousands of times every day in agencies all across the country, the preponderance of mediocre work out there would suggest that a lot of people are at least [...]

Procurement, Marketing and Agencies: Working Better Together

Last week, we hosted a Procurement Leadership Roundtable for CPOs and Senior Sourcing Professionals with our friends from Alvarez & Marsal.  The discussion was an invitation-only gathering aimed at discovering ways for marketing and procurement professionals to work better together.  It also included some very frank discussion about how Procurement can add more value when [...]

Rookies

Last Friday was draft night for my Yahoo Sports Fantasy Football league. In about an hour, I had skillfully selected a Super Bowl-caliber lineup guaranteed to win the championship. No, I never played football in junior high, or even high school. I don’t coach a Pop Warner football team. And no, my bloodline does not [...]

  
14860 LANDMARK BLVD NO. 247 DALLAS, TX 75254 | P. 972.692.0911 | F. 972.692.0912 | INFO@FIREHOUSEAGENCY.COM | PR CONTACT | FIREHOUSEAGENCY.COM