Making lists is something I’m really good at. Unfortunately, thinking of cool names for said lists is not. I’ve been secretly keeping track of the things I’ve learned this summer, just in case anyone asks me to prove that I did something other than drink champagne on occasional Thursdays. So, here it goes, with the [...]

If you’re waking up this morning hating life, either because your favorite team lost the big game or just because you had a bit too much fun last night, you might be in the right frame of mind for an argument that’s starting to make the rounds: Move the Super Bowl to Saturday. First of [...]

We’ve always been big believers that paid search coupled with a right display campaign makes sense for most brands, but just recently have we been able to add even more relevance to our client’s digital strategies thanks to search retargeting. Until now, paid search has always been a pull medium with unknown amounts of inventory. [...]

So I admit I’m a bit behind on finding and appreciating this spot, but when I saw it mentioned recently on YouTube’s Biz blog, I was struck not only by the creativity of the spot, but also by the outreach effort behind it. As someone who spends a good bit of time in the world [...]

I received my new J. Crew catalog the other day. One of my few remaining guilty pleasures is a cup of coffee and my stack of “fun mail”. In my humble opinion, not all direct mail is junk. Heck, some of it is even home décor. (I mean, think about how long that Pottery Barn [...]

Coming from a Media perspective, outdoor advertising is generally regarded as, well static. However, my inner Media nerd is totally excited about new storefront advertising that is popping up in urban areas across the U.S. This is the best thing in outdoor since street furniture and graffiti murals; not to mention the metrics that are [...]