The Furnace: Firehouse's Blog (About Advertising and Other Shenanigans) » Men’s Health http://thefurnace.firehouseagency.com The Furnace is Firehouse's blog. Where we talk about everything from our Dallas advertising agency culture to creative problem-solving to big ideas. Mon, 30 Jan 2012 22:26:40 +0000 en hourly 1 http://wordpress.org/?v=3.1 Eat This: Mac Grill on the Today Show http://thefurnace.firehouseagency.com/2009/10/29/eat-this-mac-grill-on-the-today-show/ http://thefurnace.firehouseagency.com/2009/10/29/eat-this-mac-grill-on-the-today-show/#comments Thu, 29 Oct 2009 17:49:39 +0000 Melissa http://thefurnace.firehouseagency.com/?p=939 Not sure if your morning routine includes “The Today Show” but this morning was a treat for all of us associated with Romano’s Macaroni Grill. We’ve been working really hard with the brand team to change the perceptions of the restaurant and introduce their new Italian Mediterranean way of cooking. It seems to be catching on! The brand and CEO, Brad Blum, got kudos from Men’s Health editor and “Eat This, Not That” author David Zinczenko for an “exceptional job” at overhauling the entire menu and even singled out Macaroni Grill for having “one of the healthiest menus in the country.”

While recognizing them as leading a trend in restaurants to move to healthier fare, Zinczenko specifically called out the Seared Scallops and Spinach Salad for the improvement to its nutritionals — they reduced the fat and calories by 80%, bringing it to just 400 calories and 4 grams of fat. And trust us, it tastes great!

Oh look, it’s time for lunch!

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Check out some more Mac Grill work that has been helping to move the needle.

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