The Furnace: Firehouse's Blog (About Advertising and Other Shenanigans) » Pets http://thefurnace.firehouseagency.com The Furnace is Firehouse's blog. Where we talk about everything from our Dallas advertising agency culture to creative problem-solving to big ideas. Mon, 30 Jan 2012 22:26:40 +0000 en hourly 1 http://wordpress.org/?v=3.1 Who needs copy http://thefurnace.firehouseagency.com/2010/03/04/who-needs-copy/ http://thefurnace.firehouseagency.com/2010/03/04/who-needs-copy/#comments Thu, 04 Mar 2010 18:22:57 +0000 Diane http://thefurnace.firehouseagency.com/?p=1207 Sorry Jason, just like Pancake’s been telling you…a great ad doesn’t ALWAYS need copy.

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