Last week, I argued with someone who said companies really only had opportunities to differentiate on service when they’d screwed something up – ‘problem recovery’.  Not true, I said. Then, @Bread_Winners went on to make my case.  Last week, I tweeted that I had seen a wine on the wall at Bread Winners while brunching [...]

If you’re waking up this morning hating life, either because your favorite team lost the big game or just because you had a bit too much fun last night, you might be in the right frame of mind for an argument that’s starting to make the rounds: Move the Super Bowl to Saturday. First of [...]

Not sure if your morning routine includes “The Today Show” but this morning was a treat for all of us associated with Romano’s Macaroni Grill. We’ve been working really hard with the brand team to change the perceptions of the restaurant and introduce their new Italian Mediterranean way of cooking. It seems to be catching [...]

I want to introduce you to something we’re very excited about here at Firehouse. You see, we’re in the idea business. And we love what we do. You may also notice (if you’ve seen our client list) that we have a great deal of restaurant experience. In fact, not just experience, but a real passion [...]

Ever since the corset became decidedly unfashionable, there has been a war raging between good and good for you. White vs. wheat. I am an active soldier in this war. I am that person that always flips the package over to look at the nutritional information before I can eat it. It is a tick. [...]

After living here for several years, there’s two things I’ve come to appreciate. Good food and Southwest Airlines. The first is pretty easy to understand — Dallas restaurants are plentiful. And with Southwest Airlines, the prices are within my budget more often than not, making it nearly impossible to say “no” to weekend getaways. I [...]