We’ve always been big believers that paid search coupled with a right display campaign makes sense for most brands, but just recently have we been able to add even more relevance to our client’s digital strategies thanks to search retargeting.
Until now, paid search has always been a pull medium with unknown amounts of inventory. The [...]
This piece in yesterday’s Ad Age made me think. I realized I am not sure whether to laud or question CP+B and the BK work.
We should all be ultimately accountable to business results. And, at times, it has seemed some BK initiatives build no brand more strongly than CP+B’s. Often, these have been followed by [...]
Firehouse is an idea-driven ad agency, and this is where we let out a lot of the stuff that lives in our heads. So read, play, comment and even challenge us, and hopefully we will all get a little smarter.
