So, we just had a party here at the agency to celebrate our being named as Agency of The Year (southwest region) at Advertising Age’s Small Agency Conference. It was a great time. Great for all of the people here at the agency. A chance to stop for a moment and take a breath. Say [...]
We’ve always been big believers that paid search coupled with a right display campaign makes sense for most brands, but just recently have we been able to add even more relevance to our client’s digital strategies thanks to search retargeting. Until now, paid search has always been a pull medium with unknown amounts of inventory. [...]
This piece in yesterday’s Ad Age made me think. I realized I am not sure whether to laud or question CP+B and the BK work. We should all be ultimately accountable to business results. And, at times, it has seemed some BK initiatives build no brand more strongly than CP+B’s. Often, these have been followed [...]
Firehouse is a collection of creative problem solvers who believe that every challenge, big or small, deserves a big idea. This has resulted in an impressive track record of getting (and keeping) brands on the path to success. So enjoy reading, playing, commenting – even challenging us – and hopefully we'll all get a little smarter together.
