We’re looking for a proven community manager who has the right combination of strategic sense and creative ability. This person will be responsible for managing a range of social media efforts for clients, ensuring the agency is effectively leveraging the latest in social promotions and programming. This person will also interact directly with account, creative [...]

When people come together, in groups of any kind, behaviors arise.  Factions form.  Egos clash.  And people act out – in ways both good and malicious. I found this article from The Guardian interesting.  You can’t debate it.  The Internet has given people a platform for anonymously spewing negativity and vitriol in a way they [...]

Last week, I argued with someone who said companies really only had opportunities to differentiate on service when they’d screwed something up – ‘problem recovery’.  Not true, I said. Then, @Bread_Winners went on to make my case.  Last week, I tweeted that I had seen a wine on the wall at Bread Winners while brunching [...]

This week, Firehouse picked up a 2011 DFWIMA EIMA Award for “Most Effective Non-Profit/Public Service Campaign” for 1 Million 4 Anna. We are honored to have won this award two years in a row and to also have our work for Stripes Convenience Stores named a finalist for “Most Effective Use of Social Media” and [...]

Just back from Iconosphere 2011 the annual event focused on better understanding consumers and put on exclusively for Iconoculture clients.  Here’s a rundown of highlights. Warning: It’s longer than a typical post, so read at will. First off, the keynote and closing speakers were both great picks, delivering unique perspectives that illuminated how to do [...]

If you’re waking up this morning hating life, either because your favorite team lost the big game or just because you had a bit too much fun last night, you might be in the right frame of mind for an argument that’s starting to make the rounds: Move the Super Bowl to Saturday. First of [...]

Firehouse is proud to be one of the sponsors of IgniteDallas 3, an evening on which 16 artists, technologists, thinkers and personalities get 5 minutes and 20 slides to spark something interesting. The fun starts at 6:30 on Wednesday, February 23 at the Granada Theatre. The evening promises some fast-paced enlightenment. To get a taste, [...]

Since the dawn of marketing communications (and approximately 16 seconds before that term was shortened into the insufferable mash-up “marcomm”), advertising agencies and clients alike have fallen into the same trap over and over and over again. No, not the starburst trap. No, not the underline-important-words trap. No, not the show-the-customer-smiling-while-holding-eating-caressing-the-product-inappropriately trap. No, not the…well, [...]