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	<title>Firehouse Blog &#187; Today Show</title>
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	<link>http://thefurnace.firehouseagency.com</link>
	<description>Firehouse is an idea-driven ad agency and The Furnace is where we let out a lot of the stuff that lives in our heads. So read, play, comment and even challenge us and hopefully we will all get a little smarter.</description>
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		<title>Rug Doctor visits 30 Rock</title>
		<link>http://thefurnace.firehouseagency.com/2009/11/17/rug-doctor-visits-30-rock/</link>
		<comments>http://thefurnace.firehouseagency.com/2009/11/17/rug-doctor-visits-30-rock/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 17:11:47 +0000</pubDate>
		<dc:creator>Kari</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[30 Rock]]></category>
		<category><![CDATA[Health and Wellness]]></category>
		<category><![CDATA[Rug Doctor]]></category>
		<category><![CDATA[Today Show]]></category>

		<guid isPermaLink="false">http://thefurnace.firehouseagency.com/?p=989</guid>
		<description><![CDATA[Give us a second to toot a client’s horn…
DIY expert and “Today Show” correspondent Lou Manfredini wanted to use a Rug Doctor machine as part of a home cleaning segment on the “Today Show” this morning. So, we arranged for the machine and a range of cleaning products to be sent, and I (along with [...]]]></description>
			<content:encoded><![CDATA[<p>Give us a second to toot a client’s horn…</p>
<p>DIY expert and “Today Show” correspondent Lou Manfredini wanted to use a Rug Doctor machine as part of a home cleaning segment on the “Today Show” this morning. So, we arranged for the machine and a range of cleaning products to be sent, and I (along with my good friend Schubert Pereira from Rug Doctor) went to 30 Rock to help Lou prep for the segment.</p>
<p>Here’s a little recap of past 18 hours in NYC…<br />
•  After a quick rehearsal on Monday evening to see how the product would be used, Lou took us on a brief after-hours tour of Today Show studios (pretty cool stuff)<br />
•  Found out the segment producer was a fan of Rug Doctor, as well<br />
•  Got a “Good Morning” from Hoda Kotb as we walked into the building with her on Tuesday morning<br />
•  In the Green Room, we sat next to Daniel Wright from “The Biggest Loser”<br />
•  Then Ann Curry walked into the Green Room and stood next to me to greet some guests<br />
•  Our segment followed a hilarious interview with Sandra Bullock<br />
•  The Rug Doctor cleaning solutions and machine got some good airtime<br />
•  And the visual of the Rug Doctor machine cleaning the carpet on-air made two people in the Green Room say “Wow” and “That works really well” &#8212; and they had no idea we were from Rug Doctor</p>
<p>Pretty good trip to 30 Rock, I would say. Here’s the segment &#8212; take a look for yourself…</p>
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<p style="font-size:11px; font-family:Arial, Helvetica, sans-serif; color: #999; margin-top: 5px; background: transparent; text-align: center; width: 425px;">Visit msnbc.com for <a style="text-decoration:none !important; border-bottom: 1px dotted #999 !important; font-weight:normal !important; height: 13px; color:#5799DB !important;" href="http://www.msnbc.msn.com">Breaking News</a>, <a href="http://www.msnbc.msn.com/id/3032507" style="text-decoration:none !important; border-bottom: 1px dotted #999 !important; font-weight:normal !important; height: 13px; color:#5799DB !important;">World News</a>, and <a href="http://www.msnbc.msn.com/id/3032072" style="text-decoration:none !important; border-bottom: 1px dotted #999 !important; font-weight:normal !important; height: 13px; color:#5799DB !important;">News about the Economy</a></p>
</div>
<p>Picture of rehearsal:<img src="http://thefurnace.firehouseagency.com/wp-content/uploads/photo-517x387.jpg" alt="30 Rock" title="30 Rock" width="517" height="387" class="aligncenter size-large wp-image-994" /></p>
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		<item>
		<title>Eat This: Mac Grill on the Today Show</title>
		<link>http://thefurnace.firehouseagency.com/2009/10/29/eat-this-mac-grill-on-the-today-show/</link>
		<comments>http://thefurnace.firehouseagency.com/2009/10/29/eat-this-mac-grill-on-the-today-show/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 17:49:39 +0000</pubDate>
		<dc:creator>Melissa</dc:creator>
				<category><![CDATA[Eat Out For A Change]]></category>
		<category><![CDATA[Good For You]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[Brad Blum]]></category>
		<category><![CDATA[Health and Wellness]]></category>
		<category><![CDATA[Men's Health]]></category>
		<category><![CDATA[Restaurants]]></category>
		<category><![CDATA[Romano's Macaroni Grill]]></category>
		<category><![CDATA[Today Show]]></category>

		<guid isPermaLink="false">http://thefurnace.firehouseagency.com/?p=939</guid>
		<description><![CDATA[Not sure if your morning routine includes “The Today Show” but this morning was a treat for all of us associated with Romano&#8217;s Macaroni Grill. We&#8217;ve been working really hard with the brand team to change the perceptions of the restaurant and introduce their new Italian Mediterranean way of cooking. It seems to be catching [...]]]></description>
			<content:encoded><![CDATA[<p>Not sure if your morning routine includes “The Today Show” but this morning was a treat for all of us associated with Romano&#8217;s Macaroni Grill. We&#8217;ve been working really hard with the brand team to change the perceptions of the restaurant and introduce their new Italian Mediterranean way of cooking. It seems to be catching on! The brand and CEO, Brad Blum, got kudos from Men’s Health editor and “Eat This, Not That” author David Zinczenko for an “exceptional job” at overhauling the entire menu and even singled out Macaroni Grill for having “one of the healthiest menus in the country.”</p>
<p>While recognizing them as leading a trend in restaurants to move to healthier fare, Zinczenko specifically called out the Seared Scallops and Spinach Salad for the improvement to its nutritionals &#8212; they reduced the fat and calories by 80%, bringing it to just 400 calories and 4 grams of fat. And trust us, it tastes great!</p>
<p>Oh look, it’s time for lunch!</p>
<div align="center"><iframe height="339" width="425" src="http://www.msnbc.msn.com/id/22425001/vp/33530874#33530874|116860|145240" frameborder="0" scrolling="no"></iframe>
<p style="font-size:11px; font-family:Arial, Helvetica, sans-serif; color: #999; margin-top: 5px; background: transparent; text-align: center; width: 425px;">Visit msnbc.com for <a style="text-decoration:none !important; border-bottom: 1px dotted #999 !important; font-weight:normal !important; height: 13px; color:#5799DB !important;" href="http://www.msnbc.msn.com">Breaking News</a>, <a href="http://www.msnbc.msn.com/id/3032507" style="text-decoration:none !important; border-bottom: 1px dotted #999 !important; font-weight:normal !important; height: 13px; color:#5799DB !important;">World News</a>, and <a href="http://www.msnbc.msn.com/id/3032072" style="text-decoration:none !important; border-bottom: 1px dotted #999 !important; font-weight:normal !important; height: 13px; color:#5799DB !important;">News about the Economy</a></p>
</div>
<p>Check out some <a href="http://www.macaronigrill.com/promos/2009Apr/minisite.html" target="_blank">more Mac Grill work</a> that has been helping to move the needle.</p>
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