Sorry Jason, just like Pancake’s been telling you…a great ad doesn’t ALWAYS need copy.

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Apparently it’s not enough to just have a killer spot on the Super Bowl. Or even a lame spot. No, in this day and age, you have to build an integrated campaign that spans media channels, demographics and Twitter feeds to create, wait for it, synergy. While not every brand on this list produced teaser [...]

One of Firehouse’s very own, Silver Cuellar, got 45 seconds (or so) of fame on the local news on Sunday.
CBS 11 here in Dallas featured Silver in a segment on the “Movember” fundraising effort that has men everywhere growing a ’stache to raise money to fight prostate and testicular cancer. Great cause… unfortunately, [...]

It’s that time again. Let’s look at some great ideas and raise a glass to an idea worthy of admiration.
Two executions initially caught my eye. One from Pfizer for a smoking cessation campaign.
The rest of the campaign is carried over to the website.
Well done. Nice entry into their products that can help [...]