Last week, I argued with someone who said companies really only had opportunities to differentiate on service when they’d screwed something up – ‘problem recovery’.  Not true, I said. Then, @Bread_Winners went on to make my case.  Last week, I tweeted that I had seen a wine on the wall at Bread Winners while brunching [...]

On February 18, 2011, Firehouse sponsored a Twitterthon to raise awareness for 1 Million 4 Anna and donate to Children’s Medical Center in Dallas in honor of Anna. For every new follower of @abolishcancer on February 18th, Firehouse donated $1 to the Center for Cancer and Blood Disorders at Children’s Medical Center. We were able [...]

This past week, Firehouse was privileged to sponsor IgniteDallas3, a high-energy evening on which 18 speakers used no more than 5 minutes and 20 slides to share something inspiring, thought-provoking or just plain fun. The topics ranged from collecting local art (heyshari.com), to everything you wanted to know about redheads (@valerielm), to why you should [...]

Fans and followers have been giving client @StripesStores a piece of their minds on Facebook and Twitter for over a year. But this January it was time to take Stripes social media to the next level. We gave their Twitter followers an ear—and a voice, when we gave them our digital outdoor boards to tell [...]

Since the dawn of marketing communications (and approximately 16 seconds before that term was shortened into the insufferable mash-up “marcomm”), advertising agencies and clients alike have fallen into the same trap over and over and over again. No, not the starburst trap. No, not the underline-important-words trap. No, not the show-the-customer-smiling-while-holding-eating-caressing-the-product-inappropriately trap. No, not the…well, [...]