Apparently it’s not enough to just have a killer spot on the Super Bowl. Or even a lame spot. No, in this day and age, you have to build an integrated campaign that spans media channels, demographics and Twitter feeds to create, wait for it, synergy. While not every brand on this list produced teaser [...]

Time to highlight some cool ideas and pass out the virtual cork so that we can recognize and celebrate one of them.
I know that this is not exactly new, but have you seen this spot for Jameson Irish Whiskey?

I love it. Now, in the spirit of full disclosure, I really love gin more than [...]

I came across three things this month that I thought were worth sharing with you.
The “Pick Me” work done around the Fantasy Football craze was a neat example of how creativity can extend your media buy. I never saw the work myself, although I imagine I’m in (or certainly near) the target. In fact, I [...]

I want to introduce you to something we’re very excited about here at Firehouse.
You see, we’re in the idea business. And we love what we do.
You may also notice (if you’ve seen our client list) that we have a great deal of restaurant experience. In fact, not just experience, but a real passion for the [...]

Last month I introduced this online version of the Firehouse tradition known as Champagne Thursday. So, I’m back again to recognize some terrific creativity out there and award one idea with this month’s virtual cork.
The first idea that caught my eye came from a creative team down at George Patterson Y&R in Australia. A writer [...]